CEO / Director General

As CEO/Director General, Chris leads our global operations. First and foremost, he is our lead recruiter. An agency's worth begins with its' ability to choose the right people and he will do just about anything to find them. Of course, it doesn't hurt that he has worked in the U.S., Argentina, Colombia and Mexico and knows just about everyone in interactive marketing. He is also our lead "geek" when it comes to process. He has turned around two of the largest interactive agencies in Latin America and much of that success came from process improvement and training. However, his true passion resides in developing integrated strategic solutions and molding local talent to become genuine 360° global strategists.

For more than 15 years Chris has been developing integrated strategies and world-class solutions that include multi-channel strategic planning, development of websites, e-mail and mobile marketing programs, social media/2.0 initiatives, print and online media campaigns, search engine marketing and viral marketing, as well as the monitoring and analysis associated with each of them.

Recently, as CEO / Managing Director, Chris led OgilvyOne, Ogilvy Interactive and Neo@Ogilvy Mexico where he obtained a level of local and international awards Ogilvy never before seen in Mexico. In 2010 they won 20 awards, including:

• Cyber Lions at Cannes - The First Time
• Yahoo! Big Idea Chair - First Time
• Googly Award - For First Time
• DMA Echos (4) - Best Year
• Painanis (4) - Best Year
• IAB Connect - For The First Time
• San Sebastian - For The First Time
• FIAP-The First Time

While at Ogilvy he served over 20 international and local clients, including: American Express, Nestle, Nubrenza (UCB), Metlife, Axtel, Motorola, Gandhi, IBM, Lenovo, UPS, among others.

Before joining Ogilvy, as President, he led the turnaround of one of the largest independent interactive agencies in Latin America: Latin 3. He dramatically improved the quality of deliverables and customer satisfaction by implementing new disciplines and skills that had not existed in the agency previously, including: quality assurance (QA), resource planning, strategic planning, information architecture and post-mortem project analysis. While there he served many clients in the Latin American and the U.S. Hispanic markets, including; Google, DELL, Pepsi, Reebok, Lexicon Marketing, Visa, Nextel, Terra, Cisco, Disney, Sony, Discovery, Taca Airlines, SAP and General Mills.

Previously, Chris was Vice President of Marketing Strategy & Services at Publicis Modem in San Francisco, where he led client relationships and developed the strategic direction of several brands, including Hewlett-Packard, General Motors, Intel, Schwab, Michelin, BFGoodrich and Uniroyal.

Chris has an MBA from Northeastern University and a BBA from the University of Wisconsin.

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Opalo Negro's relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term "Opalo Negro" or "us" or "we" refers to the owner of the website. The term "you" refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

• The content of the pages of this website is for your general information and use only. It is subject to change without notice.
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This privacy policy sets forth how Opalo Negro uses and protects any information that you give Opalo Negro when you use this website.

Opalo Negro is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Opalo Negro may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from May 2011.

What we collect

We may collect the following information:

• Name and job title
• Contact information including email address
• Demographic information such as postcode, preferences and interests

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

• Internal record keeping.
• We may use the information to improve our products and services.
• We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
• From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

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We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

• Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at info@opalonegro.com

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please email us at info@opalonegro.com.

If you believe that any information we are holding on you is incorrect or incomplete, please email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.